WhatsApp Introduce Cloud API |
| Credit: TechCrunch |
INTRODUCTION
• Meta CEO Mark Zuckerberg, announced on Thursday the company's decision about opening WhatsApp to any business of any size around the world with WhatsApp Cloud API
• WhatsApp cloud API is the cloud-based version of WhatsApp's business development tool through which they can build directly on top of WhatsApp to give a better customer experience
• Bringing API to the messaging app helps Integrate business ecosystems
WHAT'S NEW?
• Cloud API will provide features that will allow businesses to manage chats on up to 10 devices at the same time instead of registering with separate numbers
• The platform will provide customisable WhatsApp click-to-chat links that can be used to attract customers and initiate a conversation
• WhatsApp stated that it plans to offer these as optional features that will be available in exchange for a fee charged by WhatsApp
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